With the opening of the exposition ‘The Real Heroes’ in the Bell-Roberts galery in Cape Town the 2010 Fine Art project was started. The South African Clint Strydom aimed high with a surprising black and white photo series of soccer in rural South Africa. These pictures can be watched in the 2010 Fine Art Collection, an official product of the 2010 FIFA World Cup. A large number of artists will have the change through this podium to show their work to a big audience and sell some of their work as well.

 

Clint Strydom comes from a small village in KwazuluNatal and is for the first time in Cape Town. He is not used yet to get so much media attention standing in front of TV cameras. 

 

With this series ‘The Real Heroes’ he tried to capture the love for soccer of the rural areas.

 

Is is great to see how much pleasure soccer gives to the poor South Africans. They take every chance they get to kick against a ball or another round object. But good soccer fields and soccer shoes are seldom available. With these pictures I want to give this side of the African soccer attention, these are the real heroes of 2010.

 

 

 

 

 

 

The project 2010 Fine Art was launched at the beginning of May. Part of the initiative is an exposition in 32 cities in the world of art inspired on the World Cup in 2010. From every country 5 established artists will be invited to participate. African artists will have the opportunity to expose their art in all the 9 cities the games will be played in. The first exposition starts in June 2009. Clint Strydom is one of the first participants at the 2010 Fine Art project.  

 

The South African company 2010 Fine Art got the right of the FIFA to show art related to the World Cup 2010 and The art which is showed are paintings, sculptures and ceramique but also merchandising.

 

 

Most works will be showed in december 2009 during the drawing of the games of the World Cup 2010. The world wide expostions start at the beginning of 2010. Already 45 artists from different continents are participating.  The first painting admitted to the expostion is Africa Twirl from Peter Phillips. 

 

 

Painter Taju from Kenya was happy about this opportunity and the great podium the World Cup 2010 offers to African artists.